Design proposal for the new tote bag as part of the promotional merchandise for Elisava University in Barcelona.

A graphic strategy was defined based on the concept of the university's values, in this case, a phrase was created that related to these values and vision of the university. "The Future is Waiting to be Designed" is the phrase that was proposed for the tote bag, as this university is known for the innovation they try to foster in their students.
Name: “The Future is Waiting to be Designed”
Merchandising 
2022